I have separated my "Search Only" and "Content Only" campaigns. and, I bid "much" lower on my "Content Only" campaigns (which have my company name in the title) reletive to my "search only" campaigns.
If I bid lower on 'Content Only' it is a pretty good deal. I get massive impressions at a very reasonable price. I don't get many clicks but it's ok because my main purpose is branding of my website by getting good impression.
And, to get branding of my website - it's really a good idea to make my company name or website visible in the first line of the ad or a catchy description which includes the name I wish to make brand.
What is your opinion on it?