At the Social Media Camp during InternetWeekNY an interesting concept was raised, that SEO should be aimed at the end user instead of the Search Engine. The term usability was thrown around and the topic shifted to another area but I was intrigued. SEO has always been about how high will the site be in the various engines but with the advent of social media and its focus on the user experience, does SEO need to adjust its focus to meet what seems to be a shifting paradigm in web use.
Many companies are establishing social media presences and some are even using applications like WordPress to develop their whole web presence. Are the search engines taking a back seat to the users and if they aren't, should they. Time to kick this one around and see where it goes. I am interested in seeing what others think.