The title of this DaniWeb article is misleading and the author needs to be careful of how "quoting" someone needs to be kept in context.

Just because Steve Ballmer "says" Microsoft "ceded" Search to Google does not automatically or explicitly imply that Microsoft had a choice in whether they lost the search advantage to Google.

In past occurrences, Microsoft has lost out to many competitors - even when they fought tooth-and-nail to get on top or to even be remotely competitive.

Therefore please indicate what is a quote as opposed to a potential or possible reality.

W. Anderson

Dani AI

Generated

Brief note: this thread turns on two separate issues — how a quoted remark should be reported, and what the marketplace facts say about Microsoft’s position in search. Both and raise useful points: verify the source and interpret business context rather than rely on a compressed headline.

Quick factual context readers can use immediately: Microsoft’s consumer search product underwent several rebrands through the 2000s before the company launched Bing as a distinct consumer-facing effort in 2009. That product timeline and the intent behind the rebrand are summarized in the public record for Bing. See Bing (search engine) for a compact product history and links to contemporary coverage.

Why “ceded” is a strong word: by the late 2000s Google already held a large, sustained share of search traffic; search rewards early quality, scale, and ad-platform integration, which made it hard for late movers to catch up. Historical market-share trends and source data help explain why many observers describe the market as “winner-take-most.” For quick market snapshots consult the historical tables at Search engine market share and primary measurement firms such as comScore.

Practical checklist for readers and writers here: (1) locate the original Ballmer quote (transcript or recording) and quote it verbatim or state it’s a paraphrase; (2) check product-launch dates and contemporaneous market-share reports; (3) when writing headlines, signal clearly that a title is an interpretation or paraphrase. Doing those three things reduces the chance a headline will be read as an unsupported factual claim.

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The title of this DaniWeb article is misleading and the author needs to be careful of how "quoting" someone needs to be kept in context.

Just because Steve Ballmer "says" Microsoft "ceded" Search to Google does not automatically or explicitly imply that Microsoft had a choice in whether they lost the search advantage to Google.

In past occurrences, Microsoft has lost out to many competitors - even when they fought tooth-and-nail to get on top or to even be remotely competitive.

Therefore please indicate what is a quote as opposed to a potential or possible reality.

W. Anderson

First of all, the blog you are referencing is an opinion piece and when the author uses the title he did he is simple stating how he heard what Ballmer said. He is not implying that Ballmer implied that they had no choice in the outcome of the SE wars.

Second, I agree with the blog from the point of view that after my 19 years in the tech industry on the marketing side I can honestly say that Microsoft, in a vain attempt to be all things to all people, made a half-hearted effort in regards to competing with Google as compared to the Google effort. But, in Microsoft's defense, Google was just a search engine while Microsoft was and still is a full blown software development company that has proved successful in a multitude of areas where Google does not. So Google was perhaps more focused and put more of an effort in the Microsoft in regards to the SEs but Microsoft is still a more multi-faceted entity that does not rely solely on its search engine for success.

19 or thirty years in Marketing and the "multi-faceted" entity of Microsoft has nothing to do with the point I made.

There is no evidence that the responder can point to that verifies any "half-hearted" attempt by Microsoft in competing with Google for search dominance.

As indicated at end of my post, there are many instances when Microsoft has tried to compete quite unsuccessfully - with a "tooth and nail" effort, despite all it's [so-called] "multi-faceted" capabilities.

This is based on "factual" history of events that I witnessed in more than twenty five years as a international technology professional and consultant - with high levels of affiliations to IBM, Oracle, Sun Microsystems, several Technology Universities and indirectly with NASA - not "fluff" marketing.

W. Anderson

========================================

First of all, the blog you are referencing is an opinion piece and when the author uses the title he did he is simple stating how he heard what Ballmer said. He is not implying that Ballmer implied that they had no choice in the outcome of the SE wars.

Second, I agree with the blog from the point of view that after my 19 years in the tech industry on the marketing side I can honestly say that Microsoft, in a vain attempt to be all things to all people, made a half-hearted effort in regards to competing with Google as compared to the Google effort. But, in Microsoft's defense, Google was just a search engine while Microsoft was and still is a full blown software development company that has proved successful in a multitude of areas where Google does not. So Google was perhaps more focused and put more of an effort in the Microsoft in regards to the SEs but Microsoft is still a more multi-faceted entity that does not rely solely on its search engine for success.

19 or thirty years in Marketing and the "multi-faceted" entity of Microsoft has nothing to do with the point I made.

There is no evidence that the responder can point to that verifies any "half-hearted" attempt by Microsoft in competing with Google for search dominance.

As indicated at end of my post, there are many instances when Microsoft has tried to compete quite unsuccessfully - with a "tooth and nail" effort, despite all it's [so-called] "multi-faceted" capabilities.

This is based on "factual" history of events that I witnessed in more than twenty five years as a international technology professional and consultant - with high levels of affiliations to IBM, Oracle, Sun Microsystems, several Technology Universities and indirectly with NASA - not "fluff" marketing.

W. Anderson

========================================

As a person with an obvious intellect, the fact that you cannot accept that the blogger was offering an opinion is quite stunning. But then when I read your reference to 'fluff marketing', which shows an obvious inability to offer even basic respect for people who do a job that you view as beneath you tells me that maybe your intellect is doing double duty as a front for your own obvious insecurities.

As for what you indicated at the end of your post, one does not need to be an international technology professional and consultant to make that realization. It was something else I learned in my many years of 'fluff marketing'.

I hope the marketing department of your current employer does not read your reference to 'fluff marketing' and understand your obvious disregard for their efforts.

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