In terms of offsite optimization, why is it that some people show up as the number one or number two rank in google (organic search) with so little external links pointing to their site?
If i type in google search: credit card consolidation
The top listed site is http://www.lowermybills.com/tipsadvice/credit-card-debt.jsp
but if i type in google: link:http://www.lowermybills.com/tipsadvice/credit-card-debt.jsp
there's only one link pointing to the site. What other methods are they using to get a top listing in organic search?