Member Avatar for InsightsDigital

Hi

It seems that the trend is that SEO techniques have Google in mind. But what about optimizing for the other search engines like Bing and Yahoo?

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  • Latest Post Latest Post by MktgRob

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The thread already leans toward a Google-first view (see contributions from and ) and a practical, traffic-driven stance from . A concise way to resolve the debate: lock down the technical and content fundamentals that every major engine expects, then use analytics to decide whether extra engine-specific work is worth the effort.

  • Make the site crawlable and indexable: serve correct HTTP status codes, expose an XML sitemap, and keep robots.txt accurate.
  • Fix duplicate-content and canonicalization issues; prefer 301s for permanent redirects.
  • Use HTTPS, mobile-friendly responsive layouts, and fast page loads.
  • Provide clear, unique title tags and meta descriptions that match page intent.
  • Add structured data (schema.org) where it helps, and test with each engine’s tools.
  • Submit sitemaps and verify the site in both Google and Bing webmaster tools to catch crawl/index problems.

Prioritization tips: follow ’s practical advice—measure actual referral and conversion data before investing heavily in another engine. If analytics show meaningful visits or conversions from a non-Google source, treat that as a trigger to investigate differences: check index coverage, crawler behavior, and SERP snippets in that engine. Localization, device mix, and vertical search (shopping, maps, images) can change where you should spend time.

Troubleshooting notes: compare server logs with webmaster-tool reports to spot crawl gaps. Run controlled changes on a subset of pages and track click-through and rankings. Avoid engine-specific “hacks” that risk penalties—focus on user experience and relevance first. This approach covers most engines while keeping effort proportional to measurable returns.

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Member Avatar for MktgRob

I think that it depends on a number of factors but the most basic is where does the majority of your traffic come from. One of my clients was concerned that their website was not performing as well in Bing and Yahoo as it was in Google. But when I pointed out that 85% of their site visitors find them through Google and another 6% were from people who typed the URL directly in, he viewed the Bing and Yahoo results as less troublesome.

Member Avatar for snapshot

The reason why all or at least most of the webmasters and site admins are concentrating over Google is because of the traffic their sites would get after reaching the top spots.

But other engines like Yahoo and Bing too are great and need to be considered.

Member Avatar for Flower

As we know that Google covers more then 70% of the online market then and due to it the traffic and visitor coming on website through Google so everybody optimize Google for getting top rankings in it in comparison to other search engines.

Member Avatar for InsightsDigital

I wonder with Bing quickly gaining market share, if now websites need to optimize for Bing as well....

Member Avatar for MktgRob

I think that regardless of where the majority of your traffic is coming from you have to optimize for the all of the big 3. What you have to be cautious about is attempting to optimize for every site, especially some of the newer ones. There is another thread about a new SE called Glearch that aggregates the results of the big 3 SEs and there are people posting there if anyone knows how to optimize for Glearch.

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