Member Avatar for debanjanSEO

What points should we include when we have to make SEO Audit of any client's web site? Should the points depend on type of web site? I mean in case of E-commerce web site or in case of professional web site Audit points should be same or different ?Please guide me .Thanks a lot.

  • 4 Contributors
  • 3 Replies
  • 124 Views
  • 3 Weeks Discussion Span
  • Latest Post Latest Post by infinique

Dani AI

Generated

Start with a single baseline audit and then tailor it for the site type. Tools like IBP can sketch a report (), and DomainTools is useful for domain history checks (), but a useful audit combines a crawl, Search Console/analytics data, manual checks and a prioritized action plan. A checklist helps avoid missing basics; an auditor should know the fundamentals (), but a formal list makes the work repeatable and defensible.

Core checklist (apply to every site)

  • Technical: crawl all URLs, validate HTTP status codes and redirects, check canonical tags, robots.txt and XML sitemap, verify HTTPS, and run Core Web Vitals/PageSpeed checks.
  • Indexing & search console: confirm property ownership, review Coverage errors, sitemap submission, manual actions, and top queries/pages.
  • On-page: unique title tags, meta descriptions, H1s, URL structure, image alt text, structured data where appropriate.
  • Content & UX: thin vs. core pages, internal linking, mobile usability, conversion funnels and form tracking.
  • Links & reputation: backlink profile quality, toxic links, anchor text distribution.
  • Measurement: GA4/Enhanced Ecommerce (for shops), event and goal tracking, and server-log sampling for crawl behavior.

E-commerce specifics

  • Product pages: unique descriptions, Product/Offer/Review schema with correct price and availability.
  • Faceted navigation: prevent index bloat from filter/sort URLs via canonicalization, parameter rules or noindex where appropriate.
  • Inventory/price changes: ensure feeds/sitemaps update and structured data matches visible content.
  • Checkout: secure HTTPS, noindex cart/session pages, and end-to-end conversion testing.

Professional/brochure specifics

  • Local cues: Google Business Profile, consistent NAP, LocalBusiness schema and citations.
  • Trust signals: case studies, team pages, testimonials, and author credentials.
  • Lead tracking: form conversions, phone-call tracking, and tracked downloads.

Quick workflow: crawl (Screaming Frog), verify Search Console/GA4 data, prioritize fixes by impact/effort, implement, then re-crawl and monitor. Use official resources such as the Google SEO Starter Guide, PageSpeed Insights, and the Rich Results Test when validating structured data (see schema.org/Product). Avoid trusting a single “SEO score”; focus on issues that hurt users and conversions.

Recommended Answers

All 3 Replies

Member Avatar for Spain

If you have a look at Axandra's IBP features (or a sample SEO report that software generated) you would have a decent starting point. I own a copy of it at my laptop and I think it leaves out very few details, so if you have a look at what it takes into account and how does it perform the SEO reports you would have a great list of things to include in a SEO audit.

Though it's more than likely that if you don't know which are the key SEO points to include in a report, you don't know enough about SEO to even consider taking that kind of jobs, IMHO.

Member Avatar for articlewriter1

I am confused... If you are providing SEO services shouldn't you know what to look for in an audit? My husband does SEO work and as far as I am concerned he does not ask questions he should have an answer for. He did that when he was beginning. This is not to say that there may be new practices he might need to learn, but it just seems odd to me what you are asking.

Edited by articlewriter1 because: n/a
Member Avatar for infinique

All you need to do is to go to www.domaintools.com to do a self audit and check out your SEO Score. Anything above 85% is reasonable.

Edited by infinique because: n/a
Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.