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Hey guys! We are starting new PPC/CPA network called VertaMedia (www.vertamedia.com), registration for a beta has been already opened. I would like you to look through our website and tell your opinions/thoughts/proposals. We have a range of respected partners, so this company has a big potential I guess. What bids do you expect on which kind of traffic? What other tools do you recommend? I will appreciate all your answers. Thanks:)

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  • Latest Post Latest Post by peekayb

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A concise, practical roadmap for a PPC/CPA beta.

announced the new network and rightly highlights that advertisers buy measurable value. Early priorities are proving conversion lift, making measurement transparent, and preventing fraud. Pricing should be driven by demonstrated ROI and clean attribution rather than an arbitrary rate card.

Ballpark pricing is highly variable by vertical, geo, device and placement; use these only as starting points, not promises. Generic remnant display often sits well below $0.10 CPC; targeted native or high-quality mobile/display can range from a few cents up to $0.50+ per click; search-like or direct-response placements can be $0.50–$5+ CPC. CPA ranges depend on vertical: low-value leads might be $1–$20, while finance/insurance/loans routinely run much higher. Use the simple relationship Max CPC = Target CPA * Conversion Rate to align bids with advertiser targets (example: $10 CPA target and 2% CR gives max CPC = $0.20).

Tooling and controls that matter first: server-to-server postbacks and persistent click IDs, support for third-party trackers, real-time event logs and raw export, campaign API, granular reporting by placement/publisher/geo/device/time, pacing/dayparting/frequency caps, whitelist/blacklist controls, and a clear dispute workflow. Fraud defenses should combine automated heuristics (velocity, IP/UA anomalies, impression-to-click reconciliation) with manual review and publisher verification. Provide advertisers the ability to reconcile conversions against raw logs to build trust.

Beta checklist: invite a small curated mix of trusted publishers and advertisers, set conservative floors and budget caps, require sample traffic and basic KYC for publishers, run side-by-side test campaigns to benchmark CR and EPC, publish simple payout/refund rules and an SLA for suspicious traffic. Transparency in measurement and a fast, fair dispute process are the levers that scale demand and justify higher bids.

Member Avatar for peekayb

As an advertiser, I expect to get value for my advertising dollars.
I guess the question is not how much you should charge, but what value you are prepared
to offer in terms on targeted traffic that converts well.

Rest assured if you can guarantee high quality traffic to your customers you will be able to charge pretty much any amount per click.

Think Google; they can afford to charge up to $90.00 per click on certain keywords because of the quality of the clicks. Contrast that with some so-called "big" networks whose traffic does not convert.

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