So I have this domain, let's call it "keyword.com". People search google for "keyword", and I want to show up numero uno. Now, I have made the URLS on my site nice and pretty, in which lies my question.
Often times, people will search for "keyword related-keyword".
Is it best to do URLs as
or should I do something like
Is it better to use your keyword multiple times in the url, or would it be best to keep it short and sweet? Will Google see my "keyword.com/related-keyword" as "keyword-related-keyword"?
I'm just trying to figure out some of these basics and all the SEO stuff I've read I can't quite find an answer to these questions. I know the basics, just not this.
PS It would be awesome if your answers could also answer the question "why" for each question I've asked. I am trying to learn and ill apply it as it fits my site, but I need as much info as possible.