I just wanted to know if the traffic that comes from search engines like Google and Yahoo vary depending up what time of year it is? I run a social networking website for young people and even though the keywords we are optimising for are ranked highly on google the traffic and the amount of unique visitors has fallen over the summer months and what I want to know is this normal?
Does the amount of traffic that highly ranked keywords get vary depending upon the season and time of year as this would make sense since most kids would be away on holiday or outside during the summer months and so the traffic that the keywords generate could fall significantly.
What does everyone else think? Is this plausible? And would the same high ranking keywords (Some are on page one and two on google) generate more traffic and unique visitors at other times of the year like during spring and Autumn when more young people are inside using their computers.
Any advice would be gratefully received.