Member Avatar for Webmastergrace

Do you know Google recently update - "Page Layout Algorithm"?

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  • Latest Post Latest Post by Jashandeep

Dani AI

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A compact, practical checklist to follow after the Page Layout discussion started by . Contributors , and have pointed to layout/ads as the likely cause. Below are concrete diagnostics, a small test script to quantify how prominent ad containers are in the initial viewport, and straightforward fixes you can apply and measure.

Start by confirming impact in your data: compare organic traffic, landing-page sessions and impressions for the affected time window in Google Analytics and Search Console. Look for sharp drops on specific landing pages and increases in bounce rate or falls in average time on page. Algorithmic changes do not generate a “manual action” notice, so rely on analytics and search-query trends.

Use this quick page test (run in the browser console) to estimate visible ad-area as a proportion of the viewport. Test several common desktop viewports and the logged-out state.

(function(){
  function visibleArea(el){
    var r = el.getBoundingClientRect();
    var ix = Math.max(0, Math.min(window.innerWidth, r.right) - Math.max(0, r.left));
    var iy = Math.max(0, Math.min(window.innerHeight, r.bottom) - Math.max(0, r.top));
    return ix * iy;
  }
  var selectors = ['.ad', '.adsense', '.ad-slot', '[id*="ad"]'];
  var nodes = [];
  for(var i=0;i<selectors.length;i++){
    var q = document.querySelectorAll(selectors[i]);
    for(var j=0;j<q.length;j++) nodes.push(q[j]);
  }
  var adArea = 0;
  for(i=0;i<nodes.length;i++){ adArea += visibleArea(nodes[i]); }
  var vpArea = window.innerWidth * window.innerHeight;
  console.log('visible ad ratio:', (adArea / vpArea).toFixed(3));
})();

If the ratio looks high, prioritize fixes that surface your main content earlier: reduce header height, collapse or consolidate top ad slots, lazy-load below-the-fold ads, serve responsive/asynchronous ad units and move secondary promos further down. A/B test any revenue-impacting changes. After updates, allow time for recrawls and monitor rankings, impressions and engagement metrics for several weeks to verify recovery.

Member Avatar for MalindaOnline

As I got to know purpose of this algo is to discourage above the fold advertising which will disturb the users.

If you have lots of advertising in header, then you might face trouble.

Member Avatar for movielinks

"page layout algorithm improvement" looks at the amount of ad space above-the-fold (the portion of the site that is visible without scrolling down) on a web page. If ad space is deemed excessive, your site may be penalised and downgraded in natural search listings.

Member Avatar for Webmastergrace

As I got to know purpose of this algo is to discourage above the fold advertising which will disturb the users.

If you have lots of advertising in header, then you might face trouble.

Yes you are absolutely right.Lots of advertisement is not good in Header.

Member Avatar for Jashandeep

Reduce advertisement in your site else you will face problems.

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