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How can we select effective keyword for our websites? Please specify.

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A short, practical approach that builds on points from , and others: picking keywords is not a one-off tool search — it’s a repeatable process that aligns user intent, business value, and realistic ranking opportunity.

  1. Start with intent and value. Pick the action you want from visitors (read, sign up, buy) and prioritise phrases that clearly lead to that action.
  2. Build candidate lists from your site’s real queries and common customer questions, then expand into question forms and modifier phrases (e.g., “how to”, “best”, location qualifiers).
  3. Score candidates with a simple rule-of-thumb: Relevance (1–3) x Demand (1–3) ÷ Difficulty (1–3). Focus first on keywords with high score and clear conversion potential.
  4. Inspect the live SERP for each candidate: note intent, content format (listicle, product pages, video), and special features. Match your page format to the SERP, not just the words.
  5. Assign one primary keyword to each page and 3–5 supporting, semantically related phrases to cover natural language variation and questions.

Clarifications and cautions: the “LSI” label is often misunderstood — aim for semantically related, user-focused content rather than sprinkling forced synonyms. Volume alone is a poor guide; intent and conversion matter more. Rather than creating many thin pages, optimise existing pages that already rank on page 2 (positions ~5–20) — small improvements there often beat starting from zero.

If results lag: verify the page truly satisfies user intent, improve depth and UX, remove internal competition between pages, and confirm there are no crawl/indexing issues. Iterate: test changes on a few priority pages, measure lift, then scale the approach.

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Member Avatar for Dani

There are many keyword tools on the web (SEO Moz, Digital Point, SEO Book, etc). The goal is to find a niche keyword that describes what people would be looking for on your site, but also doesn't have a lot of competition from competitors also targeting the same keyword.

The trick is to find the perfect balance of a keyword phrase that doesn't have a lot of competition, but also gets a significant number of people typing it into the search engines.

If you're aiming for short tail keywords, a handful of really super niche targeted keywords will do, provided they pull a decent number of search queries. Long tail is when you try to rank for thousands or hundreds of thousands of different keyword phrases, but get little traffic from each one, but it all adds up to something substantial. In other words, it's not putting all your eggs in one basket, because if you lose your ranking for some of your keyword phrases, your overall traffic doesn't take a nosedive.

Member Avatar for getmused

You can also use Google adwords tool to do keyword research. Another tools you can use are Google related search, social mentions and social media sites.

Member Avatar for Dani

I think that some of the third-party tools I mentioned actually use the AdWords API.

Member Avatar for anam2

i use google keyword tool for that purpose that is best

Member Avatar for audrey110

which tool do you use for keyword analysis

Member Avatar for getmused

Let me added one more tool, it's traffic travis, it's good and free. I suggest you to choose for long tail keyword.

Member Avatar for samuelmax

all these are great tools but as i am using google webmaster tools and i dont have any problem with it. and i must say everyone should use it and try to do some best keyword selection.

Member Avatar for jyotsna01

only one tool google adword keyword tool is the master that helps you in this case..
also use lsi(latent sementic indexing which is a new rules and guideline suggested by google norms)

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