Member Avatar for bretlee

Before starting search engine optimization process for the website, it is very important to make website Search Engine Optimization friendly. Making web site user friendly as well as Search engine friendly includes a few simple steps.
• Make it simple
• Organize website
• Avoid Javascript and images
• Avoid scrolling
But can you tell what is white hat SEO according to your knowledge.

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Short primer and quick correction to the thread: “white hat” SEO means building for people while following search engines’ published guidance — not hiding tricks that “Google can’t catch.” That aligns with ’s intent to make a site simple and organized and with ’s note that white hat follows official guidelines. Practical goals are clear: make pages easy to crawl, give useful unique content, and make search snippets and URLs descriptive. (developers.google.com)

Some common confusions in this thread deserve fixing. Claims like ’s (that white hat is about not being caught) miss the point: black‑hat tactics (cloaking, hidden text/links, doorway pages, automated or manipulative content, link schemes) risk demotion or removal; paid/unclear link practices and duplicate content are the usual “grey” areas that need transparency and care, as was wondering. Follow the spam and content rules rather than heuristics that try to dodge detection. (developers.google.com)

Practical design notes for modern sites: don’t simply “avoid JavaScript and images.” JavaScript is fine if content is rendered or server‑side rendered (or otherwise made crawlable) and links use real <a href=""> anchors; images are fine when optimized and given good alt text. Also avoid infinite scroll without crawlable pagination. Measure and fix performance (Core Web Vitals) and test rendering with the URL Inspection and Rich Results tools. These technical steps are what make a site both user‑friendly and search‑friendly. (developers.google.com)

Short checklist (actionable): use unique titles/meta and descriptive URLs; publish a sitemap and set rel="canonical" on duplicates; mark paid/UGC links with rel attributes; add structured data only when it accurately represents visible content; monitor Search Console for coverage and manual actions. Minimal code examples:

<link rel="canonical" href="https://example.com/article-title" />
<a href="https://partner.example.com" rel="sponsored noopener" target="_blank">Partner</a>

Validate markup with the Rich Results Test and keep Search Console active for ongoing signals. (developers.google.com)

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Member Avatar for ithelp

white hat seo is something which google cannot catch , almost all known seo techniques goes for a toss every six months , when google update their search algorithms.

Member Avatar for canadafred

But can you tell what is white hat SEO according to your knowledge.

Did you actually take the time to read what you wrote? Looks like something some third world content replicator would puke out.

And your question. What in the world has it to do with your post? The only answer that any human being on the planet could give would be: yes. In fact, according to anyone's knowledge they can tell anything.

Member Avatar for bryansmith123

White Hat SEO is doing SEO which adheres to the guideliens published by search engines. For example creating doorway pages, keyword stuffing, invisible text is not white hat and goes into black hat techniques. There are certain areas which fall in grey hat as there is not clear opinion on whether it is permissable or not as per the search engine guidelines.

Member Avatar for Techie08

What are some of the gray areas? I'm just curious.

Member Avatar for bobchrist

IMO, the Search Engine Friendly Design should follow the web standards.

Member Avatar for Techie08

Naturally. Plus i've always been taught that the white words on a white background (invisible text) is more unethical than illicit. I just think a good discussion topic would be to ask ourselves to define what is off limits when it comes to internet marketing. Where do we draw the line?

Personally i keep all the internet marketing that i do very ethical and strictly to most guidelines. For this reason i avoid keyword stuffing, invisible text, and other black hat techniques like you were saying above. I'm curious to see where others draw their lines? I won't judge - i really am curious! haha

Member Avatar for Robdale

I think Google Webmaster Guidelines shows the best ways to create the Search Engine Friendly Design. If you do according to those guidelines you don't have to worry about anything anymore.

Member Avatar for fchristopher

yes, you just refer google webmasters to make your website search engine friendly.

Member Avatar for bryansmith123

What are some of the gray areas? I'm just curious.

Grey hat techniques are those where there is no clear definition of right or wrong. Paid links for example can be considered grey hat. So can be duplicate content.

Member Avatar for Robdale

Well, I just know that Grey Hat is the technique which belongs in between the two Hats, White Hat & Black Hat. I have found an interesting article about Grey Hat.

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