Member Avatar for Ravi Rajput

Today i have read that Google has again launched the new update, I don't know how's type this update is and when will be roll out. But My one website have gotted in rank after this update. you can read more here: http://www.seroundtable.com/google-update-sept12-17359.html

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  • Latest Post Latest Post by jayshri.shah.10_1

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Short summary and what likely moved your site: the big change people pointed to in late summer 2013 was the Hummingbird overhaul — a rewrite of Google’s core search engine to better handle natural-language and conversational queries. Hummingbird was rolled out in late August and publicly announced at Google’s 15th‑birthday event in late September 2013; that rollout (and related quiet tweaks) explains why some sites saw ranking shifts around mid‑September. (searchenginejournal.com)

Why the dates matter here: forum chatter (and follow‑up timelines) shows several small, unannounced shifts in early–mid September 2013 (Sept 4 / Sept 12) that many SEOs tracked; those could be part of the Hummingbird rollouts or separate tests. A separate confirmed change — Penguin 2.1 — landed October 4, 2013 and also caused moves for sites affected by link‑spam signals. That combination (quiet Hummingbird rollouts + later Penguin tweaks) is the most likely explanation for mixed reports in this thread. (mariehaynes.com)

Practical checklist to diagnose and respond (concise, run these in order): confirm the exact drop/gain date in Analytics; open Search Console’s Performance report and isolate queries/pages affected; check Search Console → Manual actions and Security Issues; export backlinks (GSC + a third‑party tool) and look for spikes or unnatural anchor‑text patterns; run a content audit for thin/duplicate/affiliate pages and consolidate or improve them; run a technical check (mobile, robots, canonicals, speed, structured data). If a manual action appears, follow the Manual Actions report steps, fix the issues and Request Review; use Disavow only after outreach or when manual penalties point to unnatural links. ()

Notes for content and recovery strategy: Hummingbird rewards better matching to user intent — focus content on answering real user questions, write naturally (not stuffed keywords), and improve E‑E‑A‑T for money/medical/legal topics. For Panda‑type problems (low‑value pages) consolidate/remove thin pages and add genuinely helpful depth. For Penguin issues prioritize link cleanup and documented outreach before disavow. Be patient — recovery is usually gradual and must be backed by measurable fixes. This guidance complements the observations in the thread from , , and . (searchenginejournal.com)

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Member Avatar for mmcdonald

I came accross an article in the Financial Times a few weeks back that contained an unofficial confession of a Google geek, who stated something along the lines of:

"The execs have the Google geeks working over time to ensure that at the end of each quater there is a spike in revenue thus making the charts look great for shareholders".

It went on to say something along the lines of (forgive my lack of accuracy): "When we break things, people pay good money to have them fixed".

God knows how much truth there is to the shadow interview but it really wouldn't surprise me if it's not far from the truth.

Member Avatar for creditcards

Thanks for sharing the news of google updation.

Member Avatar for Dani

"The execs have the Google geeks working over time to ensure that at the end of each quater there is a spike in revenue thus making the charts look great for shareholders".

Sounds like an accurate statement that would hold true for any publicly traded company.

Member Avatar for mmcdonald

Sounds like an accurate statement that would hold true for any publicly traded company.

You're right, but Google take it to a new extreme and end up screwing over their users in the process; after all - that excess revenue has to come from somewhere.

Member Avatar for uptownrealty

Thanks for sharing this new updation.

Member Avatar for Nmalik1

Thanks for making us aware about the new Google updateion.

Member Avatar for jayshri.shah.10_1

Update called Google HumingBird..HuminBird is like Old Wine in New Bottle..Good one Alogrithm.

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