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If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

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Good, practical starting points from and — reassessing strategy and giving changes time are both sensible. Before a large rewrite, run a focused root‑cause diagnosis that separates technical/indexing problems from content, intent, or authority issues.

  1. Check search-console evidence first: index coverage, manual actions, security notices and URL Inspection results.
  2. Compare Analytics and Search Console timelines to see which pages, queries or dates changed.
  3. Crawl the site (Screaming Frog / Sitebulb style) to expose redirect chains, 4xx/5xx, hidden canonicals or pages blocked from bots.
  4. Inspect server logs and crawl frequency to spot blocked Googlebot activity or wasted crawl budget.
  5. Review rendering: ensure critical content isn’t hidden behind client-side JS that the crawler never sees.
  6. Audit content: look for thin pages, duplicate content or internal keyword cannibalization that prevents any page from owning a query.
  7. Audit links and authority: lost/low-quality links, unnatural anchor spikes, or a weak referring-domain profile are common causes of persistent non-performance.
  8. Performance & mobile checks: Core Web Vitals, TTFB and mobile friendliness can limit visibility, especially on competitive queries.

Quick troubleshooting examples: if pages are indexed but not gaining clicks, prioritize content intent (rewrite a single landing page, test CTR with a new snippet). If pages are not indexed, fix blocking rules and request re‑crawl for the fixed URLs. If there’s a sudden drop, check manual actions and correlate dates with site changes or external algorithm events.

Prioritize fixes by likely impact, roll changes in small batches, document every change and monitor Search Console + Analytics weekly. Patience helps, but measured diagnostics and iterative fixes find root causes faster than broad, untracked rewrites.

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A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

I think doing SEO required at least 2 months for the changes to appear / changings to take affect & shown on the search engines, sometimes it takes longer.

I don't know your situation but re-work / re submission is a bit too much and too soon.

You also need to included social media like twitter & facebook to the equation.

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