A "one-way text link" means that a Web site links to your Web site but you don’t link back to that Web site. One-way links, also known as non-reciprocal links, are much more difficult to obtain than traditional reciprocal links. In the eyes of search engines, one-way text links have a more natural flow and appear less self-serving. As a result, they are very valuable to your business because the more one-way links you have, the better your chances of an improved search engine ranking, page rank and link popularity.
One way link building is the process where the link URL of one website appears on another website. It is a popular way to gain more credibility and to increase the ranks. The higher the number of the one way links with particular keywords, the higher will be the ranking of the search engine.
One way links, also known in the names of Link campaigns, inbound links and backlinks, come under the umbrella term of 'Link building services' that refers to any hypertext link on an external website that links back to a page of your website. The purpose behind this process is not just making some value of your website to the search engine, but attracting relevant, quality and long-term traffic as well.One way link building is the process where the link URL of one website appears on another website. In comparison with the two way link building service, this process offers any website high credibility.
No doubt to one way link building, it is very important today. Good news is most of them methods are free for building one way links, these methods can be directory submision, social bookmarking, forum posting etc... you can check http://e07.net/one-way-link-building-services/ for more information
One way link building is the way to build backlinks for your website without paying.Like directory submissions,social bookmarking,classifieds submissions etc are the part of one way link building.One way links also known as non-reciprocal links.