My name is Ivo Petrov and I'm junior SEO specialist. I have optimised few websites in the past, but now we have to deal with much bigger project. We need to optimize a custom made UK business directory (like Thomson Local). I need advice from more experienced SEO's on how to do the advertising campaign. Here are my questions:
Should we submit the site to many local directories?
I don't mean fly by night directories,but high quality onces? I heard that directory submission is not a good practice anymore but since these are most relevant websites we are planning to use them in our campaign. Is that a right move?
How many links the website needs to rank in Search Engines? Our main problem is that the site has thousands of pages ( e.g. categories, locations, lisitngs..) so i need a rough estimate on how many backlinks are needed to rank most of these pages?
Is that a lost cause? I know that the directory is a quality website but is there any chance at all to beat the Big Boys? This is my first project of this size and i feel a bit scared. We are only 3 SEO's in our team and not sure if we can handle such a large task. I need to know what to say to my employer.
Thank you in advance for your help and will wait for your advices.