Member Avatar for BigDen13

Hi
How could i find that title of a page is good for SERPs?
What makes a good title for SERPs?

thanks

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  • Latest Post Latest Post by dammy2007

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Good thread from with useful points from , and others. The suggestions so far cover why titles matter; the notes below fill gaps with practical, up-to-date steps for implementing and troubleshooting titles at scale, plus a correction on a misconception in the thread.

Google will sometimes rewrite the title it shows in results if it judges the original tag to be unhelpful or inconsistent with page content. To reduce that risk, make the title reflect the page's primary content (align it with the page H1 and visible copy) and avoid templates that add the same boilerplate to every page. This behavior is discussed in SEO guides and by search-engine documentation (see Moz: Title Tag and ).

For sites with many pages, generate per-page titles and descriptions from page-level variables instead of one sitewide include. Example patterns:

  • In PHP, set variables before including the header:
    <?php
$meta_title = "Product Name | Category";
$meta_description = "Short, unique summary of this product.";
include 'header.php';
?>
  • In a static site generator (Jekyll) use front matter:
    ---
title: "Product Name | Category"
description: "Short, unique summary of this product."
---

    WordPress sites can use SEO plugins (Yoast, Rank Math) to manage this without hacking templates.

Audit and troubleshoot at scale by crawling the site (Screaming Frog or similar) and reviewing Google Search Console Performance for pages with high impressions but low CTR or that show rewritten titles. For low-value or near-duplicate pages consider consolidation, canonical tags, or noindexing rather than repeating templated titles. Also, contrary to an earlier post, obsessing over "keyword density" inside a title is not a reliable tactic; focus on clarity and relevance instead (see Moz: Title Tag).

Finally, keep titles truthful and readable — misleading or clickbait titles can harm long-term user trust and search performance.

Recommended Answers

All 8 Replies

Member Avatar for stymiee

A good title can mean anything depending on your site topic.

I'd say these are important for good title tags:
1. The title tag should be easy to read and designed to bring in traffic
2. Place your main keyword phrase toward the beginning of the tag
3. Titles should be five to ten words long, 70 to 80 characters
4. Make different title tags for each page of your site, do not repeat the same Title on all pages

Member Avatar for seo_expert

I'd go with stymiee in that your most important keyword for that page should be in the very beginning of the Title.

Member Avatar for anandnadaar

Just adding to the above suggestions:

Use the keyword that you want to rank for. In my experience if I would want to rank for a keyword, I would just create a title tag that targets that keyword only, instead of adding additional information to it which actually divides the attention of the search engine bots.
Ex: If I am targeting - "SEO Forum Online" first of all I will optimize the webpage content that should be having enough of that keyword and then make a title: "SEO Forum Online - discussion board" This gives enough weightage for my keyword to rank well.
I have seen people ranking well using spam methods on Title tags.. but that doesnt stay for long.
Keywrod Density is also very important factor while creating a Title for that webpage.

Member Avatar for etechsupport

60-90 characters including space within the length are often recommended in title tag hence you have good chance to add most important keywords that can bring best result.

Member Avatar for Candy_ME

I'm wondering if it makes a difference if the title of each pages is unique. right now on my site I have a title for most pages that is unique but a meta description that is sitewide.

On a side note... right now I have my header, with meta description as an include. How might I go about leaving the header as an include yet have a different description?

(It may take lots of work, but worth it if some of my articles can start to be noticed.)

Member Avatar for Dani

I would definitely go with unique, descriptive titles for each page ... but don't keyword stuff them to the point of it being phony.

Candy, what language is your website coded in? Are you using a server-side language such as PHP or just using regular ole server side includes? If it's just SSI, you'll have to manually type out the description within each of your individual pages. If you're using a server side language, you could store all of the descriptions in the database or something like that.

Member Avatar for stymiee

I'm wondering if it makes a difference if the title of each pages is unique.

It makes a huge difference.

1) The <title> tag is the most important on-page SEO factor. Not taking advantage of it really hurts.

2) Duplicate titles will most likely put your pages into the Google supplemental index which is almost as bad as being banned.

3) Your users would appreciate a good title to describe what the page is about.

4) The title tag is what is used when someone bookmarks your site. It doesn't help your users if your pages all have the same title.

Member Avatar for dammy2007

Let the title have your keyword either in the first or second word. It should be written in such a way that would make visitors want to read.

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