Member Avatar for Junior Matt

Hello,

Now a days, google mainly concentrate on Title & description....Is't any gain using ALT tags. If yes,Is there any limitation for that?

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  • Latest Post Latest Post by stymiee

Dani AI

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ALT still matters, but mostly for two things: helping search engines understand your images and acting as the anchor text when the image itself is a link. That second point is easy to miss and can be valuable for internal navigation and context (). I agree with and that any ranking benefit is a byproduct of doing accessibility right. And yes, is spot-on about avoiding keyword stuffing; Google explicitly warns against it ().

Practical rules you can apply today:

  • Describe the image’s purpose in the page context. If it is purely decorative, use an empty alt so screen readers skip it (W3C decision tree).
  • For linked images, write the alt to describe the destination or action (function), not the pixels.
  • There is no hard character limit; keep it concise and natural.

Examples:

<!-- Informative image -->
<img src="/img/pressure-gauge.jpg" alt="Blue Widget 3000 pressure gauge reading 60 psi">

<!-- Decorative image -->
<img src="/img/divider.svg" alt="">

<!-- Linked image (acts like anchor text) -->
<a href="/"><img src="/img/logo.png" alt="Acme Home"></a>

A few extras: use descriptive file names, surround images with relevant text, and prefer real text over text-in-images when possible; all of this helps Google correctly index the content and surfaces your images in Image Search ().

Recommended Answers

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Member Avatar for Dani

I'm confused by your question. Google focuses on many on page factors ... the title tag, h1 tags, the number of links, etc. Alt tags are used for usability reasons on images to allow people with non-image capable browsers to navigate your site.

Member Avatar for BamaStangGuy

As long as you do not spam the ALT tags with keywords and use them for what they are meant to be used for you will be fine :)

Member Avatar for stymiee

Exactly. Thanks to ALT tag stuffing any real SEO value from them is mostly gone. You really should use them for usability and accessibility as that is what they are there for. If you use them properly then they will help you with SEO just as a natural byproduct.

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