Member Avatar for preethisanjeevi

Hi there,

Are there sites in the US/ UK who are looking to monetize their Asian eyeballs better?

Thanks,
Preethi

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  • Latest Post Latest Post by bobchrist

Dani AI

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As framed the question, the right approach depends on which Asian markets and which audience segments are being served. was correct that geography must be the first split: separate inventory by country and by device (mobile vs desktop), then treat each bucket differently. For China, expect to work with local exchanges and buyers rather than global systems because of access and compliance differences (see the overview on Internet in China).

AdSense is a good, low-friction baseline (as suggested) but yields vary widely by GEO and vertical. Improve yield by combining demand: add regional mobile networks (for example, InMobi for mobile), enable header bidding to increase competition (Prebid is the common open-source option), and pursue direct or private-marketplace buys for high-value B2B inventory—this is what was pointing toward when recommending fixed buys/CPD-style deals.

Practical starter plan:

  1. Segment traffic in analytics and export country/device metrics (monthly uniques, pageviews, avg session, device split, viewability).
  2. Run 30-day tests: AdSense-only vs header-bid + regional partners; measure eCPM, fill, RPM by GEO.
  3. Build a one-page inventory deck and offer short-term CPD/PMP pilots to buyers with strong country targeting.

Caveats: watch for low fill in some markets, currency/payment thresholds, and local data/privacy rules; use a consent management solution before serving targeted ads.

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Member Avatar for erikko

im not sure because it depends on what the site/ company caters. that's where location target goes

Member Avatar for IdeaAlex

If it's B2B traffic, we can buy on CPD model.

Member Avatar for bobchrist

I think adsense should be first choice.

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