Member Avatar for nopara

We are looking for a company that will do site advertisement space sales to on a commission basis. They sell ads space on our site and take a percentage off the top.

Any ideas?

What company is daniweb using to do their ad space sales and how is it working out for daniweb?

Thanks.

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  • Latest Post Latest Post by Manish02

Dani AI

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Short, practical primer for outsourcing ad-space sales (for ). Two approaches work today: hire a commission-based sales rep/agency to open and close deals, or keep selling direct and use third parties only to fill leftover inventory. ’s point about a media kit is exactly right — a tight, data-driven kit shortens the sales cycle and helps reps hit quota.

Expect commission math to vary by service level. Industry guidance shows wide ranges because percentages depend on who bills/collects, who does ad ops, and whether the rep bears credit risk — straight commissions commonly sit in the mid-teens to low‑30s, while “pay‑on‑paid” or collection‑risk deals can push splits higher. Structure tiered rates and short trial periods (90 days) so the rep earns more as performance or volume grows. Entrepreneur guidance on commission structures and vendor examples illustrate these options. Practical commission configurations and pay‑timing rules are covered in ad-ops guides.

Contract and ops checklist to insist on before signing:

  • Clear gross vs. net definitions and who invoices/pays.
  • Pay‑on‑paid vs. invoice eligibility, and a clawback/makegood policy for cancellations or fraud. See pay‑method examples.
  • Metrics and cadence of reporting (impressions, clicks, CTR, eCPM, viewability, completion rate for video).
  • Viewability standard to use (MRC/IAB definitions are the industry baseline). MRC/IAB viewability explained.
  • Term/exit and non‑exclusivity for a safe trial period.

Make your media kit and sales collateral work for the rep: include audience demographics, monthly uniques, engaged time, sample placements, ad specs, a rate card (with published floors), case studies, deadlines and a clear contact for trafficking/billing. Templates and checklists that publishers use are practical starting points. Flytedesk’s media‑kit checklist and HubSpot’s media‑kit guide show the elements buyers expect.

Quick negotiating tips: ask for performance tiers, require monthly pipeline updates, cap exclusivity, and tie higher commissions to guaranteed results (signed IOs or revenue thresholds). This keeps incentives aligned and gives you leverage if the rep underperforms.

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Member Avatar for Dani

Check out all of the major advertising networks and agencies out there =

www.valueclick.com
www.fastclick.com
www.bustmedia.com
www.tribalfusion.com
www.casalemedia.com

I have a more hands on approach to ad sales. While I do deal with some advertising agencies on a one-to-one basis, I also sell advertising directly. I'm currently in the middle of redoing my media kit, otherwise I would send you a link to it. I'll try to remember to update this thread by the end of the week.

Member Avatar for Dani

Oh my goodness gracious ... I almost forgot all of the pay per click guys!! www.google.com/adsense/ and

While the above ad agencies (in the previous post) pay on a CPM basis, these guys pay on a CPC basis.

Member Avatar for nopara

You are a life saver!

I will also look into that.

Thanks

Member Avatar for Dani

Good luck!! :)

Member Avatar for jennywil

There are a lot of good advertising and marketing companies,who marketing and advertise for your better business sales.You just need to contact them,you could search them online as well...

Gud luck!!!

Edited by happygeek because: error
Member Avatar for Manish02

Hello everyone.
thanks dani for sharing such a useful information.
keep sharing

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