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How do i go about putting my banner ads on other websites im new to this type of advertising

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Thread starter asked about placing banner ads; replies from and pointed toward publisher placements and exchange-style options. The notes below update that basic direction with current best practices, technical details, and measurement steps that matter today (Flash is no longer used; HTML5 and responsive creatives are the norm).

Checklist and practical steps:

  • Clarify objective and KPI first (brand lift, clicks, leads, installs) so buying method and reporting match the goal.
  • Design for common, still-supported sizes: 300x250, 336x280, 728x90, 160x600, 300x600, 320x50. Provide HTML5 packages and a static fallback (PNG/GIF) and a 2x asset for high-DPI screens.
  • Confirm creative delivery method with the publisher/network: tag-based (third-party) or hosted creative; ask for file-size limits and click-tracking requirements.
  • Require audience and quality data up front: viewability target, device/geography split, sample log or analytics, and a frequency cap.
  • Instrument tracking before launch: conversion pixels plus UTM parameters so performance ties into analytics and attribution.
  • Run a small test flight, verify impressions and click behavior, then scale and iterate.

Measurement and safety:
Track conversions and viewability, watch for invalid traffic and poor placements, and use A/B testing to improve CTR or CPA. For standard specs and industry guidance, see the IAB resources: IAB.

Example UTM (replace domain/campaign values):

https://example.com/landing?utm_source=publisher&utm_medium=banner&utm_campaign=promo&utm_content=300x250

Recommended Answers

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Member Avatar for mediaguru

How do i go about putting my banner ads on other websites im new to this type of advertising

You need to contact website where they have banner ad options,and negotiate a price with them and then you need to provide banner ad url (jpeg or flash) which they will hosting it at their end. Even you can contact adnetworks who work on these things. You can send in PM for more information,even I do have this option.

Member Avatar for mackone

Some sites provide banner advertising service, where you can pay them monthly to put your banner on their website. Putting your banner there may bring visitors from the website with high traffic to your website.

Besides paid methods, there is also free banner exchange service.

Member Avatar for mediaguru

How do i go about putting my banner ads on other websites im new to this type of advertising

Hi Cjmonaco, displaying your banner ads would be very simple,but you need to take of few things like what kind of ad you are sites going to display,and look out for website which woould best suite you. If you find it difficult you can contact adnetworks who can do it for you, and they will analyze and check the campaign performance. If still you have any doubts you can ping me @ AIM chat ID: mediaguru03.

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