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I am currently Building a program where various forms of advertising will be sold. I really don't feel confident in developing the TOS. Does anyone know where I can Get a good list of TOS or does anyone have a list they might share with me.

Thanks
Pat

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, the trick with ad-sales TOS is translating your business rules into enforceable terms. is right about starting from a bullet list. Here is a tight worksheet plus a couple of clause starters you can adapt. Not legal advice, just a practical framework you can run past counsel.

  • Define roles and scope: who is the Advertiser vs. you (Publisher/Network/Marketplace), what inventory is being sold, and what the TOS governs (site, app, email, etc.).
  • Inventory and placement: formats, targeting, frequency caps, pacing, geo limits, and your right to refuse or remove creatives.
  • Creative standards: specs, prohibited content/categories, IP ownership, license to serve, malware/scam checks, and timing for approvals.
  • Measurement and reporting: what counts as an impression/click/conversion, your measurement source, discrepancy window, reconciliation process, and reporting cadence.
  • Traffic quality: invalid traffic/fraud definitions, detection methods, credits/withholds, and what happens if thresholds are exceeded.
  • Payment: pricing model (CPM/CPC/CPA), invoicing schedule, taxes, late fees, refunds/credits policy, and consequences of chargebacks.
  • Data and privacy: what data is collected, who can use it, retention, sharing limits, and each party’s compliance obligations. Separate Privacy Policy; reference it here.
  • Brand safety and adjacency: blocked categories/keywords, sensitive content adjacency rules, and take-down SLAs.
  • Warranties, indemnity, limitation of liability, termination for breach, force majeure, governing law, and dispute resolution.

Clause starters you can shape to your model:

Counting and Billing. Billable Events are measured solely by Publisher's ad server logs. If Advertiser's numbers differ, the parties will reconcile in good faith within 10 business days of invoice. Credits, if any, appear on the next invoice.

Creative Approval and Removal. Publisher may reject or remove any Creative that violates specs, law, or brand-safety rules, or that disrupts site performance. Removal does not waive Advertiser's payment obligations for delivered Billable Events.

If you share whether you are a one-sided publisher, a two-sided marketplace, or a network, folks here can help tighten the language and spot gaps.

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I'm not sure right now of any existing TOS helper tutorials or that sort. However, your site is yours, and you know what you want to get out of it and what you don't want your visitors to get away with. What I would do is go around to various popular websites and read their TOS. In your case, read the TOS for sites such as Burst! Media, ValueClick, Google AdWords/AdSense, and the like. See what they say and for each point they make, note whether you agree or disagree with it. Create a bulleted list, so to speak. Once you think you're confident with the list, translate that list into words.

It's hard for us to help you any further as you haven't provided us with the details of your advertising program. Every site on the net that works in a different way needs to be protected against different things. i.e. a TOS from my site most certainly won't work on yours.

What I would recommend doing is checking out other TOS's out there. Create a bulleted list of points you want to make. And then post that here along with a brief description of the program you're building. I'll then be able to offer more assistance.

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