Have you ever optimized your landing page? If so, how did you do it? Did you do a A/B split testing or just changed variables around your website intuitively? Which software do you use?

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I do care for the relevancy of the landing page that should exactly match in broader sense with the anchor text.

Thanks BC. I do think that the landing page is like setting the first impression and trying to entice the visitor to spend more time on the site and/or convert in one way or another.

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