A Forrester Research report shows that the number of social networking users has doubled since 2007, becoming more popular than instant messaging among adults. But, the report also shows that even with the growth in popularity of social networking, e-mail, online video viewing and online shopping are still more widely used than social networking. Here are the numbers:
Millions of adults using
Send/rcv photos by e-mail 90.5
Research Products for Purchase 83.1
Purchase products 72.2
Watch internet/streaming video 58.8
Visit social networking sites 55.6
Of course, the study separates blogging from social networking but if the two were combined the group would be third overall.
For people who may by putting more emphasis on social networking than e-mail marketing, will you slow down your shift away from e-mail?
I would add a link to the report but as Forrester is charging $499 for the report (I read the statistics on Mashable).