Member Avatar for MktgRob

I was just reading about a site called Muck Rack, known for aggregating tweets from jounalists, has launched a twitter press release service that offers 130 max character press releases at a cost of $1 per word with a minimum charge of $50. As most companies use press releases to talk about big business wins or awards won and 130 words may not be enough to communicate the info. I create press releases for one of my clients that they put on the their website and then tweet about with a link. I would not use the Twitter Press Release service. Would you?

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This thread raises a practical question about short-form, social-network-specific press releases. started the conversation and the replies split predictably: worried about a spammy feel while noted traffic potential. That tension is the right frame — whether a micro-PR tactic helps depends on the announcement type, distribution controls, and how success is measured.

Short social headlines work best as teasers or single-point announcements: a striking fact, a confirmed date, or an executive quote that creates curiosity. They are weak for technical specs, legal details, contact data, or anything that needs nuance. Journalists and editors generally convert from a short alert to coverage only when the alert points to a clear, well-organized source of more information and assets.

A practical, repeatable workflow not yet detailed here: publish a complete release and downloadable asset pack on an owned press page; craft a one-line social blurb (headline + single hook) that links to that page using trackable UTM parameters; ensure the press page exposes social meta tags so previews include title, description and image (use landscape images at roughly 1.9:1, high-res for previews); assemble a short, targeted media list and send personalized outreach with the press-page link and assets; measure success by media pickups, referral traffic, asset downloads and direct inquiries rather than raw impressions or retweets.

Bottom line: short-form social PR can supplement distribution for simple, time-sensitive items, but it should amplify — not replace — owned releases and tailored outreach. Given the concerns raised by and the reporter perspective highlighted by , the safest approach is controlled, trackable amplification that feeds journalists and interested parties to a single authoritative source.

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Member Avatar for InsightsDigital

I would not use it either because it will look spammy. Also, how much information can actually be released in regards to new products, launch date, contact info, etc in 130 characters?

Member Avatar for MktgRob

I would not use it either because it will look spammy. Also, how much information can actually be released in regards to new products, launch date, contact info, etc in 130 characters?

For all the reasons you stated, I think that this will be an abject failure. At best, it will get the site that is offering the service some added publicitiy and that is about it.

Member Avatar for crimgirl

I would not use it either because it will look spammy. Also, how much information can actually be released in regards to new products, launch date, contact info, etc in 130 characters?

not that bad, at least , it could bring u traffic

Member Avatar for InsightsDigital

Yes it could bring you traffic but it could also add more unnecessary PR clutter which may not necessarily help with increasing targeted traffic.

Member Avatar for MktgRob

The only way this could work out is if you are using bit.ly or TinyURL and can use the url in the post. I don't know that they allow you to do that. As a whole, I think the whole service is pointless because you can do the same thing with your own twitter account. You just need to contact the right journalists to follow you. As a former tech reporter I can tell you that most reporters will look for hot leads anywhere.

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