Member Avatar for MktgRob

IZEA's Sponsored Tweet services, which was supposed to launch in June, went live today. Simple premise, advertisers pay people tweet and tweeters set rates that they charge for tweets. Each Sponsored tweet would include a link to a specific site. There will also be celebrity tweeters who will invariable charge top dollar (if you consider Kim Kardashian and Kendra Wilkinson celebrities).

There will be checks and balances in place to make sure that everythin is on the up and up. The questions is, would you pay per tweet?

  • 3 Contributors
  • 6 Replies
  • 71 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

The thread surfaces two practical decisions that determine whether paid tweets are worth the spend: preserving audience trust and proving business results. Building on points from , and , the immediate priority is clear disclosure plus a tight measurement plan so a single paid message can be judged by outcomes, not just impressions.

  1. Define a single objective (awareness, clicks, signups, sales).
  2. Choose a pricing mix (flat fee for placement + performance bonus, CPC, or CPA) and agree KPIs up front.
  3. Instrument every tweet: use UTM-tagged landing URLs and unique promo codes or landing pages so conversions can be attributed reliably ().
  4. Require explicit, prominent disclosure in the tweet copy per regulatory guidance (Disclosures 101 for Social Media Influencers).
  5. Start small and A/B test creatives, posting times and pricing models; evaluate cost per acquisition and conversion lift rather than raw CTR.

Select partners by audience relevance and engagement rate (interactions per follower), not by follower count alone. Prefer short-term tests that can evolve into longer ambassador relationships if performance and credibility hold up. Finally, account for client-side filtering (third-party clients and mute lists) when forecasting reach; consider platform-native promoted placements for audience targeting and clearer measurement.

Recommended Answers

All 6 Replies

Member Avatar for InsightsDigital

I can see it useful but then again, if the followers knew this person was accepting tweet endorsements, I wonder if the tweets would be taken seriously. Also, what would be the click through rate of a "sponsored tweet link" versus a regular tweet link.

Member Avatar for MktgRob

I can see it useful but then again, if the followers knew this person was accepting tweet endorsements, I wonder if the tweets would be taken seriously. Also, what would be the click through rate of a "sponsored tweet link" versus a regular tweet link.

You have hit is right on the head, that being a credibility gap for the tweeters. For celebrity tweeters it would probably be more acceptable as they already get paid to advertise products but for regular people the credibility gap would be serious.

Member Avatar for mackone

They need to come up with a better way to generate revenue from Twitter. Luckily, with clients like TweetDeck, you can filter out this kind of stuff.

Member Avatar for MktgRob

They need to come up with a better way to generate revenue from Twitter. Luckily, with clients like TweetDeck, you can filter out this kind of stuff.

As a lot of other apps are borrowing the Twitter format I think they should borrow from Google and set up and adwords type function. It seems like the easist way for them to begin to monetize Twitter. What do you think?

Member Avatar for InsightsDigital

I agree with you. Setting up an adwords advertising function on Twitter helps monitize Twitter and may decrease the amount of spammers on Twitter.

Member Avatar for MktgRob

I agree with you. Setting up an adwords advertising function on Twitter helps monitize Twitter and may decrease the amount of spammers on Twitter.

It will also help get more companies involved. One of my clients loves Google adwords and if Twitter had a similar option my client would be so much more accepting of Twitter.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.