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Last Post by MktgRob
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I do wonder if the same principles that it takes to build trust offline transcends to building trust online. What do you think?

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I do wonder if the same principles that it takes to build trust offline transcends to building trust online. What do you think?

I would say so. The basics: 'say what you mean, mean what you say', 'don't over promise and under deliver', 'never let/make a customer ask the same question/make the same request twice', etc are all old sales/customer service axioms. Translated for online communities/customer service situations they will still apply. The only difference is the evidence is there for everyone to see if you violate any of them.

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