I read a blog yesterday where the author talks about physical injuries that have resulted because of people who are so obsessed with using their smartphones that they cause automobile accidents or, like the recent incident in NYC, where a young girl was reading a text message and fell into an unattended, open manhole. (For the record, she is suing NYC for carelessness but wouldn't she have seen the open manhole if she wasn't staring at a phone screen?)
The blog made me think in terms of old marketing activites as opposed to new ones. In the past companies would do trade shows, local events, in-person demos, etc., and there would be real human interaction. Now, trade shows are fading away due to costs and logistics as are local events and in-person demos. All are victim to a bad economy and tech advancements. But what is lost, in my mind, is being able to see the reactions of people face to face when giving a demo that are not always evident when you are doing a gotomeeting or a webinar.
So my question is, are we gaining or losing from the ability to utilize new technolgoy, online communities and social media to interact acorss long and not-so-long distances while saving money and increasing the number of meetings and demos that can be done in a day?