Member Avatar for InsightsDigital

As we all know, social media is mentioned by almost every single internet marketer out there. Saying that, have you used social media to promote a product. Has it helped or was it a learning experience? What do you think? Please do share your case stories.

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A brief, practical synthesis that ties the replies together and adds an immediately usable roadmap.

Social channels are excellent for visibility, relationship-building and product discovery, but they often act as the “assist” in a longer purchase journey rather than the single source of conversion. That mirrors points from and about planning and SEO/social alignment. Measure social as awareness + funnel assist, not only direct last-click revenue. See Sprout Social on measuring social’s contribution and Hootsuite on proving ROI. (sproutsocial.com)

A compact roadmap to run a product promotion from social:

  1. Set one clear objective and KPI (awareness, leads, sales).
  2. Map the audience and pick 1–2 channels where they actually spend time.
  3. Build a single-focus landing page or lead form and use short, clear CTAs.
  4. Tag every social link with UTMs for attribution (example: ?utm_source=facebook&utm_medium=social&utm_campaign=summer_launch) and keep naming consistent. Use the Google Campaign URL Builder for accurate UTM links and HubSpot-style lead workflows to capture and nurture contacts. (ga-dev-tools.web.app)

On conversion concerns raised by and : social traffic can be less purchase-ready than search, so add targeting and follow-up steps that convert attention into action. Options that reliably lift conversion: targeted paid audiences and lookalikes, on-platform lead ads that push into a CRM, and site retargeting (remarketing) for visitors who saw the product page. Quantify impact with multi-touch attribution so social’s assist value is visible. Google’s remarketing docs explain implementation; Sprout Social covers multi-touch measurement. ()

Operational cautions and final notes: plan content cadence and an approval/moderation workflow to reduce brand risk (scams, harassment) as warned—formal community guidelines, moderation roles and archiving help. Start with small, time-boxed experiments (one offer, one channel, fixed budget), track the funnel from click to LTV, then iterate on creative, targeting, and landing pages. Hootsuite’s compliance and ROI resources provide templates and measurement guidance. (blog.hootsuite.com)

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Member Avatar for shubh09

Implementing a social media marketing program without optimizing content is leaving money on the table. Useful social content (blog, video, images, audio) that cannot be discovered via search is a lost opportunity to reach an audience that is looking. Social interactions and media sharing amongst social network participants create the kind of content that can improve a brand’s visibility within search results through profiles, videos, blog posts, or other media.

Member Avatar for shubh09

This post is in continuation of my previous one. SEO and social media work well together as long as there is a framework for doing so. One way to build SEO and social media programs efficiently is to follow a social media roadmap. Find the audience; understand their behaviors, preferences, methods of publishing, and sharing. Most companies that are involved with the social web in the channels where their customers spend time have a good sense of where to start. Many companies are ahead of the game by tracking their audience via social media monitoring software.

Edited by shubh09 because: n/a
Member Avatar for mahgobb

One outstanding member of it is the social networking site which are so hot recently!

Social Networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people.

This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed.

Member Avatar for bobchrist

It help in exposure by enhancing your visibility but I don't think it help you in conversion what you can expect with organic search traffic.

Member Avatar for InsightsDigital

I really believe in creating a social media roadmap before implementation and then constantly optimizing for:
1. Content Relevance
2. Encouraging interactions with other members
3. Constant contribution
4. Ensuring that these social media tactics help refer traffic to your website

Member Avatar for crimgirl

It help in exposure by enhancing your visibility but I don't think it help you in conversion what you can expect with organic search traffic.

Right, because the traffic are sent buy the social media are so untargetedm, they are generally the qucik come and quick go type!

Member Avatar for InsightsDigital

Right, because the traffic are sent buy the social media are so untargetedm, they are generally the qucik come and quick go type!

Not necessarily. Look at the few examples about how Dell or other businesses have leveraged Twitter to increase their sales. Not only did these businesses reached their target audiences, these businesses have seen good ROI. http://business.twitter.com/twitter101

Member Avatar for crimgirl

Not necessarily. Look at the few examples about how Dell or other businesses have leveraged Twitter to increase their sales. Not only did these businesses reached their target audiences, these businesses have seen good ROI. http://business.twitter.com/twitter101

That's because they are selling things!! For salers, all the vistors can be their customers!!

But it is not ture for other niches!!!

Member Avatar for bobchrist

That's because they are selling things!! For salers, all the vistors can be their customers!!

But it is not ture for other niches!!!

Also they hold good brand and constantly doing rebranding.

Member Avatar for mithu143

I think social media sites can be more efficiently used to promote your site or blog rather then affiliate products. Because mostly bloggers and website owners visit social media sites so basically there are very few buyers. It is rather advisable to promote and build links to your site so that you achieve better search engine rankings and thus get valuable search traffic which convert very well.

Member Avatar for mackone

I agree with the concept of using Social Media to build a rapport with your target audience. Establishing yourself as a contributing member of the online community you're attempting to market any product or service to is absolutely essential to gaining the exposure you need, regardless of whether your goal is to sell a product or a service.

Edited by mackone because: n/a
Member Avatar for ejtt7ciia

It help in exposure by enhancing your visibility but I don't think it help you in conversion what you can expect with organic search traffic.

True!

And there is also the problem of Scams and Harassment!

There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never know.

Member Avatar for Angela12

Social media marketing is the hottest thing in Internet marketing these days and we are seeing good results also. But not all the social networks are good I think.

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