The advent of new digital marketing using e-mail has enabled markers to maintain continuous quality dialogue with customers and prospects. Every forward-thinking company is using various innovative techniques to get the maximum mileage from the limited marketing budget. saleslistsonline thinks Among the various strategies used to narrow down targeting customers/prospects, is through segmentation of the customer database.
Email segmentation as core strategy lies in the identification of layers of buyers within a market sharing similar needs, customer behavior and buying strategy. The essential knowledge and identification of each customer from the universal database of the organization helps to reach them with quality offers.
Contrary to the general belief, email segmentation doesn’t have to be complicated.
Major understanding of the customer should be as follows:
*What messages will be make them to react favorably to your product or service?
*Which all groups within your database are happy to get a discount offer, and how many will purchase when free shipping is offered?
*What portion of your target audience are ‘early adopters’, who need to be among the very first to hear about your new products?
*How often do they want to hear from you?