I just read an interesting article on examiner.com about a local comic book store in San Fran that uses online and offline social activities, in support of one another, to build and grow the business
Here is the link...http://bit.ly/1mK0Sa
It is an interesting concept of using the traditional offline social events (instore demos, social events, sponsoring local events) to drive people to the social media, thus creating a local online community, and then using the social media to cement the loyalty and interest in your business. Is there anyone working with business focused on a small, local geographic area who would consider trying a similar tactic? Or maybe you are already and you have results to share.