Member Avatar for MktgRob

Here is the link to the story at All Things Digital

http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing/

Microsoft/Bing seems to have one-upped Google!

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Short take: the thread correctly flags the Oct. 2009 turning point—Bing moved to surface real‑time social updates (launching a Twitter beta and promising public Facebook status data) and Google quickly announced Twitter integration as well. ’s link kicked the discussion off, noted Google’s response, was right to expect divergence between engines, and @CSCGAL’s privacy point is important to keep front of mind. (blogs.bing.com)

Clarifying the privacy/coverage mechanics: both vendors said they would index only publicly available content. Protected or deleted tweets don’t appear, and Bing explicitly limited how long tweets remained in that short‑term index (their blog noted a very short retention window). Facebook material would be surfaceable only when a user’s privacy settings made a post public (Facebook fan/page posts behaved differently from personal, friends‑only updates). Those limits help explain why an “opt‑out” worry came up in the thread. (blogs.bing.com)

Practical implications for marketers and admins: treat real‑time search as a complementary, time‑sensitive channel rather than a replacement for classic SEO. Maintain active, verified Twitter accounts; publish key announcements first as public posts or on public fan/pages (if discoverability is desired); use concise keyword‑rich copy and consistent hashtags for discoverability; and set up monitoring across both Bing and Google because sampling, ranking signals and indexing windows differ. Real‑time results are great for breaking news and reputation response, but longer‑term authority still lives on traditional pages. (searchengineland.com)

Bottom line: the announcement changed how search surfaces immediate social signals, but it didn’t erase the fundamentals—privacy settings control what’s indexed, different engines will surface different slices of the stream, and social updates are best used alongside durable content and monitoring processes.

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Member Avatar for jay 11

Mere hours after the Microsoft/Bing announcement, Google announced that they too will offer Twitter updates in their search results.

Here is the article posted by Google VP of Search Products and User Experience, Marissa Mayer.

The question now is whether or not Google will include Facebook updates as well. The Facebook deal with Microsoft/Bing is not exclusive, so Google could get involved if they wanted to.

Should be interesting to see how these "status updates" are going to be integrated.

Member Avatar for InsightsDigital

Since these search engines use different algorithms, even if Google and Bing/Yahoo both have parnterships with these major social media communities, I predict results will be slightly different enough to warrant both search engines to be used. What do you think?

Member Avatar for MktgRob

Mere hours after the Microsoft/Bing announcement, Google announced that they too will offer Twitter updates in their search results.

Here is the article posted by Google VP of Search Products and User Experience, Marissa Mayer.

The question now is whether or not Google will include Facebook updates as well. The Facebook deal with Microsoft/Bing is not exclusive, so Google could get involved if they wanted to.

Should be interesting to see how these "status updates" are going to be integrated.

From what I read, Google was in talks with Facebook to include them also but Microsoft/Bing sealed the deal (a non-exclusive one like the Twitter deal) first. But, as InsightsDigital posted under the post from CSCGAL about the Google/Twitter deal, there are privacy issues involved here that will require an opt-in/opt-out option.

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