I read on the Forrester Blog that it found in its recent survey that:
- Young singles and couples are the most connected.
- Young families are heavy tech users, especially for shared experiences.
- Older families are straddling different worlds.
- Older singles and couples use technology more surgically.
This is very interesting but true. http://blogs.forrester.com/marketing/2009/09/new-benchmark-data-is-here.html
What do you think?