Member Avatar for InsightsDigital

I just read a very interesting blog post on Pew Internet recent study about their most recent findings.

Insights:
Younger generations are moving towards Twitter
while Older Generations have embraced Facebook.

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This thread captures a clear moment in time. is summarizing Pew’s Fall 2009 tracking: status-updating (Twitter/microblogs) was growing fastest among younger, mobile users while Facebook’s median user was already getting older — which is exactly the “Gen X on Facebook, Gen Y on Twitter” snapshot people remembered. (pewresearch.org)

Fast-forward: platform roles shifted. Visual, mobile-first apps (Instagram, Snapchat and, later, TikTok) became the go-to places for under-30s, while Facebook stayed broadly used but skewed older; the simple generation-to-platform mapping no longer holds. Twitter itself went through a major rebrand and corporate overhaul (now “X”), which changed the platform’s dynamics for advertisers and publishers. (pewresearch.org)

Practical takeaways for marketers (ties to and ): treat platform choice as audience + format, not a generation label. Build a brief buyer persona, pick 1–2 platforms that match content format (short text/real-time, short video, long video, community/groups), run small paid/organic tests with UTM tags, measure conversions and scale winners. Facebook can still drive community and direct traffic for many audiences (as and note), while Instagram/TikTok are better for awareness with short-form video. Start small, measure tightly, and repeat. For tactical guidance on mapping goals to platform features, see HubSpot’s practical notes on choosing platforms. (blog.hubspot.com)

Sources (for readers who want the underlying data):

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Member Avatar for mackone

Good read. Based on my experience of these two social networking sites, I find Facebook more suitable if you are aiming for a way to stay in touch with loved-ones and do some activities with them such as games and applications.

Member Avatar for InsightsDigital

Also both twitter and Facebook serve different purposes - Twitter is good for telegraph style 140 character shout outs. Unlike Twitter, Facebook is good to announce other happenings of your life in a non-limited fashion via text or multi media. Also, think about it, younger generations live by their cells during class or mall time so twitter may be more appropriate for them.

Member Avatar for kickmoko

Facebook for me is really really helpful..It can give you a lots of traffics..

Member Avatar for InsightsDigital

I also read on a site that older generations use AOL but I strongly doubt Gen Y do.

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