Member Avatar for InsightsDigital

I just read from a blog post about who benefits from social media? good question. I think it all depends on what is the goal and reach of your social media circle. For example, I might have a private Facebook page for personal yet be on many professional yahoo/LinkedIn groups. Thus, I have leveraging social media differently here. What about you?

  • 5 Contributors
  • 6 Replies
  • 212 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

Short answer: the people and organisations who set a clear goal and measure against it. Social activity can drive awareness, leads, customer support, community or crisis response—but only if each channel is tied to a concrete KPI (traffic, conversions, CPL, sentiment) and a short test plan. This is the difference between “posting” and investing. (blog.hubspot.com)

Building on ’s split between private and professional presences, treat each account as a separate audience: define 2–4 content pillars per profile, set publishing windows (timebox social work), then reuse owned assets instead of reinventing them. Long webinars, blog posts or webinars are content mines—create a simple “clip map,” score moments for standalone value, then export micro (15–25s), standard (30–60s) and deep cuts for different platforms. For measurement, append consistent UTM parameters to every campaign link so analytics shows which social tactics actually move the needle. (postquick.ai)

For event and lead-generation plays (echoing , and ), use platform-native teasers to drive traffic to a single landing page, capture leads there and attribute them with the same UTM scheme. Track end-to-end metrics: visitors → signups → attendees → pipeline value. If time is tight (as noted), batch work: record once, clip many times, schedule a 2–4 week distribution sequence that funnels viewers into the event or nurture flow. (blog.hubspot.com)

Caution: social amplifies both fact and rumor—it’s powerful for reach but not a substitute for verification. Start small, test creative and targeting, use listening/engagement tools to catch issues early, and iterate from measured wins rather than chasing every trend. (pewresearch.org)

Recommended Answers

All 6 Replies

Member Avatar for Njegos

I would like to have more time to concentrate on Social media, but I have Google taking huge part of my marketing time. It is the opportunity cost idea at its best :)

Member Avatar for bobchrist

In my experience using social media for marketing events works nicely, it could be great strategy.

Member Avatar for InsightsDigital

The power of social media 2.0 have demonstrated beyond personal and professional boundaries. Look at how international news that were ignored by major news outlet or at least local made international headlines. So I believe everyone benefits from social media in one way or another - either by media consumption or by generating new content.

Member Avatar for kickmoko

In my experience using social media for marketing events works nicely, it could be great strategy.

I also used social media and the same with your experience it helps me a lot..

Member Avatar for InsightsDigital

Now I ask who doesn't benefit from social media? An example are some content sites that have not even added social bookmarking links on their sites.

Member Avatar for MktgRob

A couple of my clients have been working a social media strategy I suggested of using blogs targeted at vertical markets they want to sell into, posting about blog posts into linkedin groups they have joined, and setting up a youtube channel with clips from webinars to entice new prospective customers. We are just now analyzing results and the traffic from these various channels back to their corporate websites has been promising and continues to get better each week.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.