What % of the business revenue should be allotted exclusively for the customer satisfaction or customer interaction after sales?

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I imagine it is different for every company. Keeping your customers happy and retaining clients is important. Businesses that heavily depend on their client retention will most likely spend a larger percentage on account management and post-sales strategies.

A customer can never be satisfied - even if you spend 100% of your revenue. Sometime or other they will berate your service as dismal. But spending on customer satisfaction and interaction depends on individual companies, their products, services, and need to maintain relations.

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