Member Avatar for badjad

Hello,
I am looking for help in putting together a social marketing policy/procedure for my organization. Everything I have found online has been created for companies that are allowing/not allowing their employees to use social networking. That is not what I need.
I am looking for a more of how to template of procedures. We are a family resource center so the policy should include a template on postings. Any thoughts? I hope I explained what I need correctly.

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  • Latest Post Latest Post by larywaugh

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For a family resource center the policy should be a short operational playbook you can use every day — not a long legal document. This template answers ’s request for posting procedures and builds on points raised in the thread (thanks to for prompting outside examples, for the scope question, and for the accuracy reminder).

  • Purpose & scope: define which official accounts and programs are covered and what staff are authorized to post. Differentiate organizational posts from personal use.
  • Roles & responsibilities: Content Creator, Editor, Approver (communications lead), Community Moderator, Privacy/Legal contact, Crisis Lead — name backups.
  • Content types & tone: list allowed post types (events, resources, program highlights, success stories) and required tone (family-friendly, trauma-informed, inclusive).
  • Privacy & consent: require written parental/guardian consent for photos or quotes involving minors; never publish identifying details (full name + age + school + address) without explicit consent.
  • Accuracy & sourcing: fact-check dates, contact info, service availability; include source or contact for verification; define how to correct errors publicly.
  • Accessibility & compliance: require alt text for images, captions for video, and compliance with applicable data-protection rules.
  • Approval workflow & checklist: draft -> editor review -> approver sign-off -> schedule; create an expedited path for urgent updates with post-facto review.
  • Monitoring & escalation: set response SLAs, moderation rules, and a clear escalation path for disclosures involving child safety or other emergencies.
  • Records & review: archive post drafts, approvals and consent forms; review policy quarterly.

A simple post metadata template to insert into every draft:

Post title:
Platform:
Date/time:
Author:
Approver:
Audience:
Copy:
Image (consent on file: Y/N):
Alt text:
Links:
Tags/hashtags:
CTA:
Notes (privacy/trigger issues):

Start by piloting this for one month, train the small team on the checklist, and adapt after real use. For any legal questions about minors or mandatory reporting, consult counsel before publishing.

Recommended Answers

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Member Avatar for badjad

Did you search on mashable.com? There are great resources there.

Thanks I will give that a try.

Member Avatar for jay 11

Procedures for Marketing in these social networks or procedures for using?

Member Avatar for larywaugh

One of the procedure for social media is to evaluate your contribution’s accuracy and truthfulness. Before posting anything online be sure that the material is accurate, truthful, and without any error.

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