Member Avatar for InsightsDigital

DIGG is infamous for doing this - t-shirts that promote their site and the staff wears them during interviews, etc. So I wonder have you taken a similar approach and what were your results?

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Community responses show logo T-shirts can work, but results depend heavily on fit between brand, audience, and execution. Posts from , , , , and point to mixed outcomes — useful reminders that a T-shirt is a tool, not a tactic on autopilot. The guidance below focuses on practical choices and simple ways to measure whether a shirt campaign is actually moving the needle.

Start with clear goals and an audience: awareness, sign-ups, or direct offers require different creative and placement. Keep the visual simple — a bold, legible mark, a short domain or a single promo code, and strong contrast so the message reads at a glance. Garment choice matters: a comfortable, well-fitting shirt increases wear time (and impressions). For production, choose screen print for larger runs and print-on-demand or DTG for tests or limited editions to avoid excess inventory.

A short campaign workflow:

  • Create a dedicated landing page and short promo code printed on the shirt; use UTM tags to separate traffic sources.
  • Seed shirts where target users gather: staff appearances, events, partners, or targeted mail drops.
  • Use limited runs or “exclusive” variants to increase perceived value and wear rate.
  • Track redemptions, landing-page visits, and any spikes in social content from recipients.
  • Collect a few photos and usage permissions to amplify social reach.

If uptake is weak, check three things: audience fit, design clarity, and distribution channel. Low-quality garments or overly long URLs reduce wear and recall. Legal and brand cautions include confirming trademark permissions and any model/photo releases before publishing recipient images. When integrated with clear measurement and distribution, logo T-shirts can become low-cost mobile advertising; otherwise they tend to be novelty clutter.

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Member Avatar for 010081

I really tried once and the result was not that successful.. But yea if you promote some sort of free entertienment sites it would work ..i just promoted health site with no luck.

Member Avatar for InsightsDigital

Thanks for sharing your story. I wonder who else on this site also did a similar tactic and what were their outcome.

Member Avatar for jay 11

my old company received a fantastic response to the t-shirts they wore and willing gave out for free. The name of the company really lent itself to the Internet industry and the color of the shirts (black) was neutral - so they were very well accepted. We also made sure to have shirts made in wide variety of sizes and for both genders. We even had shirts made for children. Most company's cut costs by printing a standard men's shirt in Medium, Large, XL, and XXL but those campaigns usually don't have as much reach and as a result fall short in the branding dept.

Member Avatar for jennypitts

It works for some kind of sites or even for local business sites.

Member Avatar for mackone

Printing your website logo and website on T-shirts is a fun way of advertising though we never really tried it. I think custom t-shirts add to your brand is something that is concrete and that people can relate to.

Member Avatar for rosytec

I think this is old method, so nothing new to this kind of advertisement. I have seen some websites that advertise your website or business in cars at the back side with one big logo. There is a cost for that, and the will also send you proof, maybe with videos or photos.

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