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There was a sutdy published that found that the majority of people check their Facebook first thing in the morning. Maybe I am guilty of such but I wonder who else on this site al so agrees with the finding of this study.

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Dani AI

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The study mentioned by is a useful conversation starter, but the headline alone doesn’t prove the pattern for every audience or era. Sampling method, device mix (smartphone vs desktop), and the phrasing of survey questions all change results. Replies from , and illustrate that habits shift over time and by person, so treat any single study as one data point.

Why people check first thing (briefly): morning behavior is driven by low friction (phone on the nightstand), external triggers (badges and push alerts), habit loops, and quick social news or updates. To change that routine, use small, practical steps: remove badges, mute app notifications, move social apps off the home screen, enable Focus/Do Not Disturb or Scheduled Summary on your phone, and replace the cue with a short substitute ritual (water, 5 minutes of reading, a single email check).

For marketers: the morning window can be valuable, but it varies by audience. Rather than relying on a cast-in-stone rule, test and measure. Use platform analytics and hourly web analytics, send scheduled posts, and A/B test subject lines/creative for early-day opens. Track with UTM parameters and look at device breakdowns to learn whether mobile morning traffic is driving engagement.

Ways to verify this for yourself: check Screen Time (iOS) or Digital Wellbeing (Android) to see first-app-open patterns, run a quick poll in your community, or inspect server logs for spikes in the early hours. Keep in mind demographic shifts and notification design changes — what was true in one study may not hold for every cohort today.

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Member Avatar for InsightsDigital

As you see, I misspelled check since caffeine is not yet in my system. :-)

Member Avatar for mackone

I always check FaceBook first, then the market, current news and my mail.

Member Avatar for jay 11

fixed the typos for ya. Looks like your 'c' key got stuck ;)

yea.. i'm embarrassed to say that FB is definitely one of the first sites i visit in the AM.

Member Avatar for InsightsDigital

So I wonder what is the second site we check? Gmail? And the other question is: why do we check Facebook in the first place?

Member Avatar for jay 11

Ya... email, stock portfolio, cnn.

I think most check FB because they want to stay connected... get updates from friends and family. It's fun!

Member Avatar for maceman

Hey everybody!

I used to check first my MySpace, then e-mails. Now fist thing is to check my e-mail. Then I come here :D

Member Avatar for InsightsDigital

I like the answers. Does anybody actually check their Myspace accounts anymore?

Edited by InsightsDigital because: typos
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