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I started using Google Adsense 1 week ago last Saturday. I got the Adsense adverts on my site. I have had over 2,500 Page Impressions since then. I have made a small amount of money from Clicks, but I haven't got a penny from the Page Impressions. I was under the impression that a person makes a little bit of money for every 1,000 Page Impressions. I know the amount would change on every 1,000 Page Impressions, but it would be somthing. Is this correct or not?

I only post here since I have sent google questions already about this w/no response. I just found this site while looking for Networking help. I browsed the forum & found this section.

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As pointed out, different ad pricing models exist. For troubleshooting and measuring value, look at the metrics AdSense reports rather than raw page hits. A useful quick metric is Page RPM:

Page RPM = (Estimated earnings / Pageviews) * 1000

If your account shows lots of pageviews but almost no earnings, it usually means impressions aren’t translating into paid impressions or clicks. Common, verifiable things to check next:

  • Compare AdSense ad impressions/matched requests to your site pageviews (Analytics). A big gap often points to ad code placement, ad blockers, or pages where no ad was returned.
  • Check CTR and average CPC in your AdSense reports to see whether impressions lead to clicks and how much each click pays.
  • Look in the AdSense dashboard for policy messages, ad-serving limits, or invalid-traffic adjustments that can reduce visible earnings.
  • Test pages from different locations; some regions have lower advertiser demand and lower fill rates.

Practical steps to improve real revenue: ensure ad code is correctly placed and visible to users, try different unit sizes/placements and measure with custom channels, prioritize high-quality content that attracts advertiser bids, and consider using impression-based (CPM) networks or dedicated pages for CPM if you need guaranteed impression income. Avoid incentivized or self-clicking; that triggers invalid-traffic actions. For persistent discrepancies, capture screenshots of the AdSense reports and compare them side-by-side with your analytics before contacting Google support.

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Member Avatar for Dani

Hi, welcome to DaniWeb. There are two different ways to sell advertising. When advertising is sold on a CPM basis, that is cost per thousand impressions, and there is a fixed rate for every 1,000 impressions. When advertising is sold on a CPC basis, that is cost per click, and money is made only when ads are clicked on. Google AdSense follows the CPC model. There are other ad networks and ad agencies such as Tribal Fusion, ValueClick, Burst!Media, etc. which operate on the CPM model.

Member Avatar for lansing

So with Google Adsense it wouldn't matter if I had 10,000 Page Impressions per day if I get no clicks then I wouldn't make a dime?

I read that with Google you can't have any adds from another source like you mentioned. How are you able to do this. I see that you have adds from DoubleClick on this site as well as Google Adsense...how are you able to do this? Is it because I see you are only showing 1 site's adverts on a page...like you don't have Google & DoubleClick on the same exact page, but do have on the same site.

If that is so what I said above then that would be good since a person could mix the adds up from different sites so that we get Page Impressions as well as clicks.

Member Avatar for Dani

Yes, regardless of the number of impressions, you only get paid when someone clicks on an AdSense ad.

You CAN run AdSense side by side with other advertisements. You simply can't run it on the same page at the same time as other "contextual ads" which basically means any direct competitor type ads, such as Yahoo's Publisher Network, which is basically the exact same thing as AdSense but by Yahoo instead of Google.

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