There are a number of marketing tactics that will help push a sale along.. most of them have to do with language or playing with perceived values.
- "only X amount left in stock"
- "free shipping on orders over $20"
- strike through the retail value and show actual price. User perceives that they pay less
- price products below whole numbers. For example, $49.95
i think Amazon does a great job of sealing the deal (as well as cross promoting their other products and services).
They have many payment options, (credit card, paypal, etc) as well as options to bundle shipping of multiple products in order to save money. They also show the retail value on most products while allowing you to save, or at least give you the impression that you are saving by charging less than retail.
That's a great point. Marketing digital goods and services is certainly different. Some incentives that have worked for me are:
- volume discounts ie. 10 or more downloads/orders qualify for "agency" or "wholesale" discount. Or you could do it like "buy X, get one free."
- promotional discounts. Send existing users an "exclusive promo code" they can use and save on any online purchase
- And like InsightsDigital mentions... leak "special offers" and discounts into the social media realm.
Jay and Insights, it looks like value is the best way to market digital goods. It makes sense though because digital goods have less overhead compared to physical goods. For instance, it is easier to discount software opposed to clothing. There is an inherent cost attributed to physical goods.