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"Social Media is about sociology and psychology more than technology."
Do you agree with this phrase or not? Give the reason of your choice ThankYou

Edited by abelLazm because: n/a
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  • Latest Post Latest Post by kerin1539

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Short version: social media is where product design, platform incentives and human social behavior meet. The technology provides affordances (feeds, follows, groups, DMs), but the real effects — reputation, norms, attention and collective action — are produced by how people respond to those affordances. That nuance echoes ’s original framing and links the practical observations from and (social roots, richer communication) with the commercial uses noted by and .

Four mechanisms explain why the same feature produces very different results across communities: network structure (who connects to whom), incentives and feedback (likes, upvotes, social proof), distribution rules (timelines and algorithmic ranking), and governance (community norms plus moderation/policy). Each mechanism shifts how trust, identity and information flow — for example, public “likes” create signaling; private groups create tighter norms; algorithmic ranking privileges salience over provenance.

Practical checklist for strategy and design:

  • Define the single human action sought (share, subscribe, comment, repeat purchase).
  • Map that action to a platform affordance rather than to a brand channel.
  • Track 2–3 leading metrics (retention, referral rate, useful engagement) instead of only reach.
  • Mitigate platform risk by owning at least one channel (email list, hosted forum) and designing durable norms.
  • Seed and moderate early: incentives and clear rules shape long‑term culture.

A final caution: social media is not a one-time tool but an evolving socio-technical system. Algorithms, attention dynamics and policy change; durable success comes from reading social signals and shaping incentives, not from treating platforms as merely free traffic. This complements points made by and about social roots and the role of technology as a framework.

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All 12 Replies

Member Avatar for Rauny

Hello mate i agree with you. Nowadays social media marketing is very nice way to get traffic to the website. It is ethical way to get targeted traffic.

Member Avatar for savis1

Social media helps establishing connection between people across the globe. Marketing in this site is ethical and effective as the reach is high.

Member Avatar for abelLazm

don't you think the idea behind developing SM was not only marketing?

Member Avatar for charlenej

don't you think the idea behind developing SM was not only marketing?

I think the idea behind developing SM is not primarily about marketing. It's more on social interaction just like Facebook. But since users discovered many ways to make the most of these social media sites, they've learned that these can be also used in Marketing as well as promoting their brand or small business.

Member Avatar for EmilyJohnson

According to me, Social Media is a perfect platform to distribute your point of views among a large sets of people who directly or indirectly effect with it and ultimately it will increase traffic for your page.

Member Avatar for netvani

For me, social media was developed to provide greater communication features for people. Instead of using traditional chat and email tools, social media provides all types of communication. Sending messages, instant messages, sharing files including videos and images, and managing groups.

Member Avatar for social2nite

It is one of the best way to generate organic traffic and connect to social groups in London. It has helped me in many ways.

Member Avatar for narcisalin

I think social media is a good way to be in touch with your best friends

Member Avatar for Emma Johns

Its about getting socializing with people like we do in our real life.

Member Avatar for prcys

Social media is the place where people sharing some new ideas and thoughts with each other and discuss about social issues. But now a days social media is also use for marketing purpose where business organisation contact to common people and to other business organisation and know their reviews and get advice.

Member Avatar for data-struction

That is an interesting concept you suggest. I certainly think that social media is a construct of sociological development. The way individuals communicate has created the demand for these networks. The technology is merely the framework. Thank you for the intellectual point of view.

Member Avatar for kerin1539

Social Media is the new term for socialising online.It is the best way to generate traffic and our business or product on internet.It allows people to freely interact with each other online.

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