Hi I own a small and growing I.T company we deal in app and web development and technical support mostly. I would like to add a new service to our portfolio (email marketing), but has no knowledge of how this actually work. We know how to create the email template html also know that we have to build a clean email list which user has actually subscribed to and double opt-in and all. But the biggest challenge is.
Which server should we use to send these emails.
Domain , IP that will get less considered as spam.
Cms or any other software which as good rating to send these bulk email from
Any special request we need like understanding with ISP and so on?
Please feel free to add any suggestion