Member Avatar for Tristan2036

I have some questions with regards to email marketing and facebook advertising. I cannot find anything specific for a marketplace site like mine. I am trying to promote seller's items with facebook ads as well as categories, and may consider adroll for the same items and category pages. Also, I have a buyer newsletter mailchimp signup form, and am doing some promoted posts of the sellers items. Here are all of my questions. I am trying to avoid being spammy. I could not find a definite answer on facebook's ad guideline pages.

Email invites on the site(not related to facebook but part of my possible marketing strategies)
1. Send-out email invites via php script to allow sellers to invite their friends(sellers only) to sell on my site say five at a time per seller and later even use this for discounts for the referrer.

Are any of the following things against Facebook Ads Guidelines including promoted posts?
2. Many sites like ebay, bonanza and ecrater directly share some of their seller's listings on their page. Is it allowed to promote those posts with a "Boost Post" ?
3. May I use seller's images for various products when promoting the actual website as an External URL in a regular facebook ad for a general category(destination url - category page) or an ad for that seller's specific product(destination url - product page)?
4. Use a facebook retargeting service like adroll to retarget the above products and category pages?
5. I have a mailchimp newsletter sign up app on my page for our Shopper Newsletter - may I promote it with an ad or do a "boost post"?
Here is another situation when I am using facebook and posting *as myself *about my business to my personal friends list?
• Is it allowed to directly share the business page with friends explaining what it is?
• Is it allowed to invite friends to the page who have liked similar businesses online or groups which showed in their status stream or who are trying to sell items on their own stream?

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Dani AI

Generated

Short answer: yes — you can boost Page posts, run product/category ads and use retargeting, and promote a Mailchimp signup — but only if you control (or have explicit rights to) the creative, follow platform ad rules, and comply with email and privacy laws. See Meta’s boost-post guidance and its ad-review/policy framework for details. (facebook.com)

Practical rules that answer each of your points:

  • Boosting posts: you can promote posts published by your own Facebook Page. You cannot boost or repurpose another Page’s post unless you have ad access/permission. For marketplace listings that you post to your Page you may boost them — but only if you have the right to use the images/content in ads. Meta disallows ads that infringe third‑party IP or are misleading, so add explicit marketing permission from sellers (or a license in your seller TOS) before using their photos or text. (facebook.com)

  • Retargeting (AdRoll / NextRoll): using AdRoll-style retargeting is technically fine, but you must disclose cookie use, offer opt-outs, and follow data‑privacy rules (GDPR/PECR/etc.) where they apply. Add a clear cookie/consent banner, a privacy policy that explains third‑party pixels, and an opt‑out link. NextRoll’s privacy docs show how their pixels work and opt‑out options. (nextroll.com)

  • Mailchimp/newsletter & email invites: any email invites or newsletters must be permission‑based and comply with CAN‑SPAM (unsubscribe mechanism, valid sender address, honor opt‑outs) and Mailchimp’s Acceptable Use/anti‑spam rules (no purchased lists; record opt‑in proof). If sellers send invites from your system, record consent and avoid automated scraping of friend data. (mailchimp.com)

Checklist to implement now:

  1. Add a marketing‑license clause to seller terms (allowing you to use images for promotion).
  2. Store seller consent and all invite opt‑ins.
  3. Install pixels with a consent banner and update your privacy policy and opt‑out links.
  4. Use Page posts, Product Catalog / dynamic ads for item/category ads (or Lead Ads for newsletter signups) and avoid automating friend invites.

This covers the policy & legal gaps in the thread (and follows ’s scenarios). ’s point about being selective with questions is practical — start with one channel (e.g., catalog + dynamic ads) and validate the permission / consent flows before scaling.

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Member Avatar for Member #949455

Email invites on the site(not related to facebook but part of my possible marketing strategies)

I will asking 1 question.

Try not to post 2 questions in 1 thread because most likely no one will take time answer that many questions.

  1. Send-out email invites via php script to allow sellers to invite their friends(sellers only) to sell on my site say five at a time per seller and later even use this for discounts for the referrer.

Is that legal on Facebook?

On a programmer side, it will work if you used like a php mail to send out info correctly not spamming to friends.

It's solid method and still effective.

You have to be careful not to over do it.

Edited by Member #949455
Member Avatar for Tristan2036

Okay, I probably should have formatted the facebook as one question.
Are the things I have from 2. onward okay for facebook? Forget #1.

Member Avatar for Member #949455

Okay, I probably should have formatted the facebook as one question.

I don't know. I'm not familiar with facebook ads

But for mail chimp, it does keep track of open emails and display % of it.

That does give you an idea whether the email is effective or not.

Edited by Member #949455
Member Avatar for Tristan2036

Thanks, I guess I try somewhere else for facebook stuff.

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