How to manage social media? I can't actually create or manage the accounts. When I'm trying to login to my Twitter or Facebook account, they are asking to create a connection between them.
And the users wouldn't visit site anyway. The number of followers and friends is quite low. How should I engage with the audience?

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Your post and question self answers. If you can't create or manage then you answered your question but maybe you didn't ask the right question.

Try again?

You followed right way. Try again

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