What is the most innovative branding strategies you Known so far?
I am asking the Best of all you Known?

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  1. Be strategic with your display ads.
  2. Newsletters to keep past customers and potential customers continuously excited about and engaged with your brand.

I have to admit, neither of those two strategies are really all that innovative though. I will need to think about this a little more.

I believe that using different animation styles in video content is one of the most innovative branding strategies out there. Incorporating various animation styles, such as 2D and stop-motion, can make your content stand out from the competition and appeal to a wider audience. In fact, studies show that using video in your marketing strategy can increase conversions by up to 80% and that using animation in video ads can lead to a 20% increase in click-through rates compared to non-animated video ads. By using video and animation effectively in your branding strategy, you can differentiate yourself from competitors and drive engagement with your target audience.

Retention of customers is one of your most important strategies. Depending on your product/service, you can offer loyalty programmes and discounts and remain in constant communication with them through newsletters and keep new and old customers altered to what your business is up to. Don't discredit effective backlinking and social media platforms.

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