In light of being forced against my will, kicking and screaming, to use Google Analytics 4, can someone please walk me through how to pull up a report of where newly registered users are going immediately after a sign_up conversion event?

Thanks in advance!! :)

Dani AI

Generated

Short answer: use a Path exploration in GA4 that starts from the sign_up event, and restrict the view to truly new registrants with a user-scoped segment (or a user property set at registration). This gives an immediate, visual breakdown of the next events or pages users hit after the conversion. asked for the exact flow; is right that GA4 can feel hard, but Path + a targeted segment makes this straightforward.

Steps to reproduce (quick):

  1. Confirm sign_up fires in Realtime or DebugView and is marked as a conversion (Admin > Events > mark as conversion).
  2. In GA4 go to Explore > Path exploration (start a new Path).
  3. Set the start node to the sign_up event and choose the Next direction. Expand nodes to the depth needed.
  4. Restrict to newly registered users by applying a user-scoped segment. Best practice: set a user property at registration (for example registered=true or registration_time) so the segment can unambiguously capture only accounts created at that moment. If that is not possible, build a sequence segment that requires sign_up to be the user’s first relevant event (test carefully).

Tips and cautions:

  • Use DebugView to validate event parameters before exploring.
  • Watch for cross-device identity gaps: GA4’s “new user” vs a registration event can differ if a user had prior anonymous activity.
  • For strict funnels (ordered steps and dropoffs) consider a Funnel exploration instead.
  • Official docs for Path exploration are available from Google Support: .

I have no direct experience with Google Analytics as it's not something we ever used in the apps we developed over the years but it does appear to be "hard."
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commented: The difficulty ratings on this list seem incredibly random. +34
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