What are the best AI-driven ad targeting strategies right now?

Remember War Games? The movie. I'm going with:

  1. There is no evidence of AI yet.
  2. Since there is no AI, let's call it “a strange game” and conclude, “The only winning move is not to play.”
  3. The current LLMs and GPT cost money for tokens etc. For some it's the sunk cost fallacy so they'll keep playing like those that play the slot machines.

Well, that happened today, is a little AI backlash. In my circles we talk a lot about finding the off/disable settings in apps and devices.

Even META is pulling back: https://futurism.com/meta-freezes-ai-hiring-fear

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