What will the future secure for AI in Digital Marketing?

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AI shook up a lot of industries, and the dust is still settling. For now, we can see that Google's AI Overviews have significantly changed the number of searchers who actually click on the search results, and how they interact with the results that they do click on.

SEO tools such as Ahrefs are now not just tracking Google SERPS but also mentions in ChatGPT, Perplexity, etc. As of now, GPT seems to mostly be citing only large publications, but let's see over time if the models change to be the search engines of the future.

AI has a safe and bright future in digital marketing. Its because AI makes work easier and it helps create content, understand what people want, run ads better and save a lot of time.
Companies will rely on AI even more in the future because it help them get better results with less efforts.

commented: Can you address the cancer rates near the AI data centers? Does not sound safe. +17
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