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IntelliTXT or Kontera? What's the difference? Do they pay differently? Thanks!

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Dani AI

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Short, practical checklist to decide between in-text networks and to run a clean test.

As , and already show, putting two providers in competition is useful—but price labels (CPM vs CPC) are only part of the picture. Prioritize controllable, testable items: reporting granularity, placement controls (ability to exclude forum areas or specific DOM classes), keyword/category filters, viewability and fraud monitoring, and how the network behaves on mobile and low-bandwidth pages.

How to run a fair test:

  1. Pick a stable set of representative pages (same templates, similar traffic sources).
  2. Run each network on the same pages for a comparable window that includes weekdays and weekends (two weeks minimum; four weeks preferred).
  3. Track these metrics before and during the test: revenue, pageviews, ad impressions, CTR, effective RPM (eCPM = (Earnings / Pageviews) * 1000), bounce rate, pages/session, session duration, and any support/complaints.
  4. Ask the network for raw logs or daily CSV exports so you can reconcile their reports with your analytics. Compare net revenue and user-behavior changes, not just headline rates.

Negotiation and technical requests to make up front:

  • Require page- or selector-level exclusions so user-generated areas (profiles, signatures, postbits) are not linkified.
  • Request keyword blacklists, category blocking and a test mode prior to sitewide rollout.
  • Ask for anti-fraud measures and a minimum reporting cadence. Consider a short trial with an opt-out clause if engagement or UX degrades.

Monitor user experience closely. Even if a network pays well initially, poor placement or higher bounce can cost more in the long run.

Recommended Answers

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Member Avatar for BamaStangGuy

I am sure you already got your answer but for others:

IntelliTXT and Kontera are the same type of advertisement as they both take the text content on your website page and turn it into a click able advertisement that when hovered over will provide information about a product or service.

IntelliTXT pays either 1) Per click or 2) Per ad impression, meaning every time someone hover over the ad and causes the pop up box to appear.

Kontera pays differently in that they pay on a page impression. Meaning if Kontera has an ad on your page and the page is loaded that counts towards an ad impression. No click or hover over of ad is required.

Also I have found personally that IntelliTXT requires less work to mold into your site. Meaning ads only display in actual content. When I was running Kontera on my forums I found that the ads were appearing in the users Postbit section and highlighting their city as an advertisement.

Member Avatar for Dani

When approaching IntelliTXT to run a test campaign with them, I told them that Kontera was willing to pay me on a pageview CPM basis, and to get my business, IntelliTXT offered me the same pricing scheme. I don't think they offer that for many people though.

Member Avatar for BamaStangGuy

Yea the same was done for Laura at Notebookforums. They will bend over backwards to compete with each other.

Member Avatar for Dani

Was it? Because I was talking to her about that and she never mentioned it. I'll have to ask her about that one. Better yet, I'll have to convince her to be a regular member here! Yeah ... that's it :)

Member Avatar for happygeek

Hey, getting these guys to fight over your business always feels like a good plan to me :)

Member Avatar for Dani

I think so too :)

Member Avatar for Dani

OK ... so IntelliTXT offered me two proposals - one at an AdView CPM rate and the other at a PageView CPM rate. Kontera offered me just a PageView CPM rate.

In the end, I decided to go with IntelliTXT's AdView proposal for a one month long test. Because IntelliTXT will provide me with pageview count and adview count, I can very easily compute at the end of the month exactly how much money I would have made with all three proposals. On the other hand, if I went with one of the pageview CPM proposals, I wouldn't be able to compute an exact adview CPM since IntelliTXT offers two adview CPMs - one for text and one for richmedia ads, and I would have no way of knowing how many of each.

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